Finding an Audience, Not Targeting an Audience

Many organizations focus on targeting a specific audience in their marketing and fundraising efforts. What if instead of chasing specific populations, we focused on those that are already champions of our work? In this session, we will examine who we’re currently messaging to, and explore impactful strategies in finding the right audience for our organizations.

What | A 90-minute workshop, facilitated by Meghan Phillips, Founder and CEO of Honey, a female-led creative studio that intersects design and marketing to create impactful work.

When | Friday, August 12 12:00pm-1:30pm CT

Who Is It For | All Jewish Communal Professionals in Chicagoland

Session Structure | Presentation on practical tips in finding your organization’s audience, followed by a Q&A.